We manage more than 300 properties across Scotland under the Historic Scotland brand.

With 77 staffed sites and the remainder free to visit, we’re the largest operator of visitor attractions in Scotland. Each property is a reflection of Scotland’s fascinating history, and together they cover a period of 5,000 years.

Visitor quality standards

We aim to offer a quality experience and a high standard of customer service at our sites.

All our staffed properties are included in the VisitScotland Quality Assurance scheme, which assesses facilities and services at our sites. A mystery visitor scheme measures our standards of customer service.

We’ve also received the Taste Our Best accreditation for our high quality, locally sourced catering at the sites where we have a catering outlet.

Visitor experience

We undertake extensive research to understand our sites and their significance. We aim to bring their stories to life using:

  • guided tours
  • audio-visual presentations
  • audio guides
  • guidebooks
  • information panels

Our programme of living history runs across our sites, and includes storytelling, re-enactments, music and dance. We actively encourage education groups to visit our sites, and we promote lifelong learning.

Business development

We encourage visitors to our sites through targeted sales and marketing activity. We have a range of commercial products, from membership and admissions passes to catering and retail outlets, which enhance the visitor experience. The income generated from this is crucial to supporting our conservation role to maintain and protect Scotland’s built heritage.

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