Responsible Tourism

Responsible tourism means creating better places for people to live in and better places for people to visit. It’s about protecting our environment, supporting local communities, and ensuring that everyone can benefit from tourism. We can do this collectively, and as individuals.

There is growing global recognition of the importance of responsible tourism and its benefits, that can be enjoyed by all, As Scotland’s largest operator of paid-for visitor attractions, our objective is to turn a responsible form of tourism into reality. 

Environmental stewardship

We manage our natural and historic environments sustainably, taking account of the volume and type of tourism our sites can support. This includes protecting vulnerable ecosystems, safeguarding heritage assets, and respecting designated and protected areas.

Sustainable resource use

Sustainable consumption and production should be the norm. By reducing waste, using resources efficiently, and adopting circular economy and sustainable procurement practices, we can reduce our environmental impact while creating value for both our organisation and our visitors. These actions also support visitors to make more sustainable choices during their visits.

Community involvement

We actively involve local communities in planning and decision‑making. We work with communities to develop high‑quality tourism experiences that reflect and enhance each destination’s character, safeguard authenticity, and support local wellbeing.

Maximising local economic benefits

As part of a just transition to a wellbeing net‑zero economy, we aim to provide fair, quality, and green employment. We support local economies through community wealth‑building approaches, local supply chains, and partnerships that offer training, skills development, and career pathways in responsible tourism and traditional crafts.

Equality, diversity and inclusion

We work to ensure our sites and experiences are accessible and welcoming to all, particularly people and communities who are vulnerable or disadvantaged. By addressing social inequalities, we contribute to climate justice and a more socially sustainable tourism sector. This is central to responsible tourism.

There are some simple steps that you can take to be a responsible tourist.

Travel sustainably

If possible, use public transport to get to and from a sites. Or take advantage of active travel that allows you to enjoy the journey, and has added health and wellbeing benefits. On arrival, pay attention to signage and staff, keep to the designated routes and don't climb on the fragile sites.

Use resources responsibly

Use the bins provided or take your rubbish away and recycle it. To minimise waste, you can bring your own water bottle and use our re-fill stations. Look out for discounts in our cafes when using a reusable cup. To minimise energy and water consumption, turn off lights and taps when they are not needed.

Respect local communities

Local communities are at the heart of Scottish heritage and the sites that you enjoy. Therefore, please respect our shared spaces and avoid disruptive behaviour. Engage meaningfully with local culture and traditions. You could look out for local events, celebrations or volunteering opportunities to add value to your visit.

Support local businesses

Consider supporting local businesses by including small shops, cafes and farmers markets in your trip, or by adding an overnight stay to your visit . Look out for ‘Made in Scotland’ products in gift shops to support local producers.

Champion tourism for all

Help us create an inclusive and accessible experience for everyone by respecting other visitors and our staff. Use inclusive, respectful language and embracing diverse perspectives. Let us know where we can make improvements to accessibility or our accessibility guidance.